Bronte Lakeside
The key advertising campaign concept and strategy was to communicate that this was Oakville’s most desirable and most anticipated luxury lakeside condominium. Another key messaging was focused on the project’s innovative technology and environmental features for which we boldly asserted that this was “Oakville’s greenest luxury condominium”. The project brings luxury lakeside living to a picture-perfect setting in the heart of Oakville. The core brand positioning is Signature Luxury Lakeside Living in Prestigious Oakville, and this was played up throughout the campaign in every media. The copy narrative, language, tone of voice, and character are all sophisticated, smart and upscale in order to resonate with the key target audience of urban educated Singles, Couples and Families, wealthy Retirees, and Investors who are looking to invest in high-end Oakville real estate. Since the location is primary to the brand, the campaign emphasizes the charm and character of coastal Bronte Village, steps to the lake and trails, nearby stores, parks, boutiques, cafés and restaurants.
